Sup de Luxe Paris

MBA Luxury Brand Marketing and International Management - informations

Program overview

Ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a comprehensive training designed by professionals and specialists in activity. Some courses may be in english. Missions and cases entrusted by the companies allow the students to put into practice the knowledge acquired during the courses.

Curriculum (courses, subject modules)

1st year

• General and sectoral knowledge of luxury 
  • History of luxury
  • History of brands
  • The different sectors
• Fundamentals of luxury marketing
  • Introduction to luxury Marketing
  • Strategic and Operational Marketing
  • Experiential marketing
  • Digital Marketing
  • Visual Merchandising
• Communication of luxury brands
  • Introduction to communication
  • Understanding the new challenges of the luxury sector
  • Media and non-media communication tools
  • The role of advertising representation and visuals for luxury brands
  • How to perpetuate the vision and history of luxury brands
• Business fundamentals
  • Luxury markets
  • Distribution methods
  • Operations and team management
• Operations management
  • Marketing in the luxury industry
  • The characteristics of the luxury industry and the description of positions
  • The customer and the luxury market
  • Brand equity and Brand management
  • Price, distribution and communication in the industry
• Team management
  • Management & leadership
  • Communication
  • Values
  • Corporate Culture
  • Team building
• Personal development
  • Public speaking
  • Personal Branding
  • Networking
• Foreign languages
• Annual project
• 6 Month internship

2nd year

STRATEGY

Geopolitics / geostrategy

• Luxury goods market: key figures and growth prospects.
• Analysis of the financial strategies and results of groups and brands.
• Study of emerging countries, drivers of market growth.

Competitive strategies in the luxury industry

• Analysis of product strategies, distribution and perspective of competitors.

Identity and Communication

• Definition of brand identity and communication consistency

Trend analysis and Creativity management

• Learn to decode trends and reconcile them with the sustainability of a luxury brand.
• Management of creativity and its expressions.

 

MARKETING & COMMUNICATION

Marketing

• Understanding the client: psychology and behaviour.
• Market analysis: definition of a target, potential study.
• Building a strong brand: identity, creation, positioning, differentiation.
• Development of the offer: sectorial variations and price positioning.

Specificities of communication in the luxury sector

• Advertising creation codes.
• Communication strategies / Media strategy and budget negotiation.
• Digital Communication.
• Public relations and event communication.
• Editing.

Digital

• Understand the interest of social networks: webmarketing, communication, e-commerce.
• CRM, intelligence and business intelligence.
• Understand the job of the community manager.

Management & Administration

• Quality approach
• Implementation and control of quality monitoring.

Distribution and logistics

• Changes in distribution methods: selective distribution, retail distribution, e-commerce...
• Techniques & legislation.
• Inventory management.
• Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.

International Trade

• Understand the importance of inter-culturality and local specificities.
• International development of the luxury business.
• Build an export business plan.

Sales

• Traditional and innovative sales techniques.
• Development of the relationship and customer service.

Management / Finance

• Understand and master the different financial aspects of the company, in particular the calculation of margins and coefficients.

Business Law

• Legal rules specific to the luxury sector.

Ethics and Governance

• Respect and development of human and behavioural qualities in the organization.
• Sustainable development and social responsibility.

GENERAL CULTURE

History of luxury

• The major phases in the history of the luxury industry.
• History of fashion.
• Luxury & Art.

 

COACHING

Professional life and personal development

• Determine one’s professional project.
• Valuing your career, knowing how to sell yourself.
• Prepare for job interviews.
• Learn to optimize all aspects of your personality

Admission conditions

Required diploma(s) :

• Bachelor
• Master
• PhD

Employment opportunities & career impact

Annual salary after graduation

Average Salary : 44400 € (EUR)
Minimum Salary : 37800 € (EUR)
Maximum Salary : 51000 € (EUR)

Employment opportunities :

Management of luxury brands:

International Merchandising Project Manager
eCommerce and CRM Manager
Retail Manager
Retail Travel
International brand development
International Marketing Project Manager
Visual Merchandising Manager
Marketing Project Manager
Product Manager
Digital Manager
CEO brand or group

Other functions:

Specialist lawyer
Specialist Journalist
Perfume designer
Jeweller, Watchmaker
Consultant in luxury
Designer, Ready-to-Wear, Sewing
Etc...

Program enrolment information and statistics

Students Age
Minimum age	23 years
Average age	25 years
Maximum age	45 years