EM Normandie Business School

MSc Marketing and Digital in Luxury and Lifestyle - informations

Program overview

• 100% English-taught programme
• Luxury culture and familiarity with the sources of inspiration of Luxury
• Marketing and understanding the expectations of Luxury customers
• Digital Marketing with a large focus on social media comprehension
• Management in the Luxury sector and learning the characteristics of the Luxury Market

Curriculum (courses, subject modules)

The programme provides a 360° vision of the challenges and issues related to the Luxury industry.

Brand management and responsibility in luxury

Brand management in Luxury
Ethics and sustainability in Luxury

Business models in luxury

Comparative strategies in Luxury
Supply chain management and sourcing

Communication and digital in luxury

Corporate communication and event
Social media, e-reputation and influence in Luxury

Digital development in luxury

Digital marketing strategy and project
Web development in Luxury

Economic performance in luxury

Monitoring KPI of digital marketing strategies
Finance and budget in Luxury

Elective courses

Business models and performance
Cases in ethical and sustainable development
Change management and organisational transformation
Critical Issues in management
Digital disruption and Industry 4.0
Digitalisation and corporate finance
Leading in multicultural environments

Experiential in luxury

Experiential Luxury
Digital native monobrand experimentation

International environment in luxury

New consumers in Luxury
Human resources policy in an international environment
International legal environment of Luxury brands

Inside luxury

French touch and Savoir-faire*
Fashion history

*For this course, a minority of masterclasses may be provided in French according to the choice of our professional hosts

Marketing activation in luxury

Building a collection in Luxury
Distribution and merchandising in Luxury

Challenge in marketing and digital

Several Leaving Heritage Houses to audit during one semester with Institut National des Métiers d’Arts sponsorship

Personal and professional branding

Career Path
French as a Foreign Language (optional)
Research methodology
Thesis
Internship

Professional experience

• Consulting project to create a strategy for the diversification of a Luxury brand.
• Consulting project to create a digital strategy for a Luxury brand.
• Consulting project co-constructed with Institut National des Métiers d’Arts and Entreprises du Patrimoine Vivant
• 1 week-long business challenge to “create a digital native monobrand in the Luxury sector from scratch“.
• «1 ESG week» about luxury corporate stategies in terms of CSR
• Internship: 6 months starting in May or June
• Professional thesis.

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 14500 and 14500 €

Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent).
Other profiles may be accepted in derogation from these criteria.
Language requirements for non-English-native speakers: IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.

Tuition fees for the year 2024-2025: €14,500

This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.

More information about the Two-year MSc Track : 2-year MSc.

Application

1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Apply online at join.em-normandie.com

Employment opportunities & career impact

Employment opportunities :

Example of positions:

• Product manager
• Brand manager
• Digital marketing manager
• Customer experience manager
• Events manager
• CRM manager
• Category manager
• Traffic manager
• E-commerce manager
• Community Manager

Employment data for 2019, 2020, 2021 and 2022 graduates (based on the 2023 employability survey):

• 89% net employment rate
• 78% on permanent contracts
• 100% of graduates in employment found a job within 4 months
• 100% satisfied with their first job
• Average gross annual salary including bonuses in similar roles : €41.300