KEDGE Business School

MSc Marketing - informations

Program overview

KEDGE Business School's Master of Science in Marketing trains students for 80% of the marketing careers. Available from 3 years of higher education, it offers a global and innovative approach which opens onto 4 expert courses in English allowing students to specialise in the various marketing fields. This programme, co-constructed with renowned companies, is perfectly in line with the expectations of recruiters. As proof: 90% of students are hired less than 6 months after graduation.

Curriculum (courses, subject modules)

PRE-SPECIALISATION YEAR

FUNDAMENTALS OF MANAGEMENT

• Innovative strategies for sustainable entrepreneurship
• Financial performance management
• Business & sustainability: transition & durability
• Public speaking, visual communication & design
• Data management
• Marketing reconsidered
• Team management & inclusivity
• Ecological challenges & organisational management

EXPERT SKILLS

• 2 pre-specialisation courses in marketing

LEARNING BY DOING

• Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

• Case studies: Decarbonation & business methodology
• Corporate Project:
  A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

• Languages:
  -English / FLE (French as a Foreign Language)
• Hard Skills:
  -TOSA Excel & coding skills
  -TOEIC preparation
  -Orthodidacte
  -Option to spend a semester abroad at a partner university
• Choose your experience:
  -Internship in the UK or abroad
  -Undertake another corporate project

SPECIALISATION YEAR

CORE COURSES

Advanced content to develop key marketing skills:

• Culture, consumption and marketing
• Strategic Brand Management
• Digital marketing
• Sustainable Marketing
• Marketing Decision Making

1 specialisation track to select among the following list:

• Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
• Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
• Luxury Experience Management (Bordeaux, Paris)

BRAND MANAGEMENT - Bordeaux & Marseille

• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)

NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux

• Selling to business customers
• Key account management by objectives
• B2B relationships in retail
• Data & user behaviour
• Advanced quantitative & qualitative methods
• CRM cloud based solutions including salesforce
• Sales negotiation & leadership
• Qualitative and quantitative research (for all students entering directly to the specialisation year)

COMMUNICATION & EVENT MANAGEMENT – Marseille*

• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (FR)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)

INTERNATIONAL MARKETING - Paris

• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)

Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:

- Coding Skills - Level 1 & 2 with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …

DISCOVERY DAYS: 2-day in-company immersion

6-MONTH INTERNSHIP ABROAD OR IN FRANCE

FINAL DISSERTATION

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 17400 and 29900 €

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105)/ PTE (46) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country. 

Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,

- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Employment opportunities :

CAREER OPPORTUNITIES

• Consultant
• Customer experience manager
• Consumer experience manager
• Customer relationship manager
• Product developer
• Product owner
• Project manager
• Customer insight specialist
• Research officer

Jobs in International Marketing

• International brand manager
• Product manager
• Marketing manager
• Communication manager
• International project manager
• International sales developer

Jobs in Business Development & Negotiation

• Key account manager
• Strategic customer manager
• Business developer
• Head of development
• Sales manager
• Regional director
• Sales area manager
• Business marketing manager
• Category manager

Jobs in Brand management

• Brand manager
• Product manager
• Trade marketing manager
• Social media marketing manager

Jobs in Communication, Media & Event management

• Communication manager
• Events manager
• Sponsorship manager
• Events project manager
• Partnership manager
• PR manager
• Events producer
• Influencer
• Advertising manager
• Community manager

Application Deadlines

Short Track :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Bordeaux / Marseille / Paris

Language : English

Long Track :

Admission level : Bachelor's degree

Duration : 24 months

Degree : Master of Science

Campus : Bordeaux / Marseille / Paris

Language : English

Faculty profiles

KEDGE Business School is a leading French management school with campuses across France (Paris, Bordeaux, Marseille, and Toulon), internationally (2 in China in Shanghai and Suzhou, and 2 in Africa in Dakar and Abidjan), and associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (including 28% international students), 202 permanent professors (with 42% international), 329 international academic partners, and over 85,000 alumni worldwide. KEDGE offers a range of 38 management and design programmes for students and professionals, and provides customised training for companies nationally and internationally. Since 2020, KEDGE has established its own apprenticeship training centre.

A member of the Conference of Grandes Écoles and accredited by AACSB, EQUIS, and AMBA, labeled EESPIG, and certified Qualiopi, KEDGE Business School is a state-recognised institution with targeted programmes. KEDGE is ranked by the Financial Times as the 29th best Business School in Europe and 18th worldwide for its Executive MBA in 2023. Its promise to be an original, sustainable, and inclusive school is embodied through the KEDGE IMPAKT strategy, based on three pillars: Care for People, Act for the Planet, and Innovate for Tomorrow.

Campus facilities & Student Life

BORDEAUX

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: housingbx@kedgebs.com

Arrival information

Pick up assistance

KEDGE BS and its International Students Association Melting Potes offer every semester to International Students a pick-up service from “Bordeaux Mérignac (BOD)” airport and “Bordeaux Gare Saint Jean” train station. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.

Integration

The International Students Association Melting Potes supports the International Office in facilitating the integration of international students among the French students through the organization of activities all year round.

Contact us on Facebook - Melting Potes

Life in Bordeaux

More information related to the city of Bordeaux, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships… can be found on the “International Student Handbook”.

Visit the campus

Caroline Guilloux

Housing Advisor - Student Services

E-mail

+33 (0)5 56 84 63 26

MARSEILLE

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com