Spain - Western Europe E-Business and Digital Marketing UPF Barcelona School of Management Master in Digital Marketing ManagementREQUEST INFO |
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Program Director : |
Mr. Josep-maria FÀBREGAS Ms. Carolina Luis BASSA |
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Website : | http://https://www.bsm.upf.edu/es |
UPF Barcelona School of Management
UPF Barcelona School of ManagementNotes
The aim of the Master in Digital Marketing Management at UPF Barcelona School of Management is to train the future digital leaders of all kinds of organizations. It therefore has a focus that prioritises management competencies over instrumental skills although these are also suitably provided. With a knowledge-centred view of marketing based on customer data (data-driven marketing), the master's degree trains students in strategic planning of Digital Marketing. It is also intended to turn the participant into a valid actor in coordination with all of the specialists responsible for implementation, activation and analysis of the mix of online media and channels to ensure the highest return for the business.
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