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France - Western Europe

Event and Leisure Management

KEDGE Business School

MSc Marketing parcours Communication et Management d’Evènements - informations

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4 Palmes - Eduniversal Ranking

Program overview

With the MSc Marketing & Brand Management programme, students benefit from a dual approach.

The MSc Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 6 elective expertise tracks targeted to develop specific competencies (jobs or areas).

A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.

Curriculum (courses, subject modules)

CORE COURSES

SEMESTER 1

MANAGER SKILLS

  • Introduction to business management (Fast track for non managers)
  • Project management
  • Performance management
  • Strategic management
  • Financial performance management
  • Team management
  • Intercultural business negotiation
  • Public speaking & leadership
  • Visual communication & design
  • Hard skills
    - Excel certification, Microsoft tools, coding skills optional (30h)
  • Languages: English/French as a foreign language

EXPERT SKILLS

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Digital Experience (Marseille & Paris), Introduction to Wine business (Bordeaux)

SEMESTER 2

INNOVATIVE & ENTREPRENEURIAL SKILLS

  • Innovation management and entrepreneurship
  • Complexity management
  • Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

OR

INTERNATIONAL EXCHANGE WITH SUZHOU UNIVERSITY (CHINA)

OR

DOUBLE DIPLOMA WITH NOTTHINGAM TRENT UNIVERSITY (UK)

Your choice of experience

  • INTERNSHIP in France or abroad
  • PROJECT:associative, entrepreneurship...
  • LEARNING TRIP ABROAD You can find a job or take some language courses
  • OTHER CORPORATE PROJECT

Admission conditions

Required diploma(s) :

  • Bachelor

Employment opportunities & career impact

Employment opportunities :

Jobs in Customer Experience

  • Consultant
  • Customer experience manager
  • Consumer experience manager
  • Customer relationship manager
  • Product developer
  • Product owner
  • Project manager
  • Customer insight specialist
  • Research officer

Jobs in International Marketing

  • International brand manager
  • Product manager
  • Marketing manager
  • Communication manager
  • International project manager
  • International sales developer

Jobs in Business Development & Negotiation

  • Key account manager
  • Strategic customer manager
  • Business developer
  • Head of development
  • Sales manager
  • Regional director
  • Sales area manager
  • Business marketing manager
  • Category manager


Jobs in Brand management

  • Brand manager
  • Product manager
  • Trade marketing manager
  • Social media marketing manager

Jobs in Communication, Media & Event management

  • Communication manager
  • Events manager
  • Sponsorship manager
  • Events project manager
  • Partnership manager
  • PR manager
  • Events producer
  • Influencer
  • Advertising manager
  • Community manager

Application Deadlines


Short Track :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English

Long Track :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English


Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.


Campus facilities & Student Life

BORDEAUX

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: housingbx@kedgebs.com

Arrival information

Pick up assistance

KEDGE BS and its International Students Association Melting Potes offer every semester to International Students a pick-up service from “Bordeaux Mérignac (BOD)” airport and “Bordeaux Gare Saint Jean” train station. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.

Integration

The International Students Association Melting Potes supports the International Office in facilitating the integration of international students among the French students through the organization of activities all year round.

Contact us on Facebook - Melting Potes

Life in Bordeaux

More information related to the city of Bordeaux, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships… can be found on the “International Student Handbook”.

Visit the campus

Download files

 

 

Student handbook - Bordeaux (PDF - 2.5 MB)

 

 

 

Caroline Guilloux

Housing Advisor - Student Services

 

E-mail

+33 (0)5 56 84 63 26

 

 

MARSEILLE

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com

Download files

 

Student handbook - Marseille (PDF - 3.4 MB)


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