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Communication professionals put their creativity and people skills in the service of a company or organization. With specializations as diverse as Internal & External Communications, Public Relations and Crisis Communication, this field requires inventiveness, flexibility and a taste for social interactions. The common core of all these specializations is the need for a strategic vision. Good Communication professionals offer solutions to increase visibility and promote a brand's image – an asset that has become crucial in all industries. Therefore, students need to understand the thinking of different target groups and develop a marketing-based approach.
With the use of new technologies expanding, job descriptions in Communication are evolving rapidly. E-reputation has become a central issue. New skills and jobs are appearing: Strategic Monitoring, Community Management, Website or Blog Management, Online Advertising...
Companies and institutions are aware that Communication helps them perform better. As they face the ever-growing need to remain efficient and competitive, they rely on Communication to facilitate change internally. That's why Communication professionals are always in demand, with a wide range of job requirements.
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